Froot Loops World on Roblox

 

Whenever I told people I worked on Froot Loops, they’d light up and say, “That was my favorite cereal growing up.” It was flattering, but also the problem. The brand was frozen in nostalgia. So we set out to pull Froot Loops into the present, taking its color, curiosity, and iconic assets into a modern world where exploration now happens through tech, gaming, and digital creativity.

 

Issue: Froot Loops was losing cultural relevance with kids. Linear TV now reaches fewer than 10% of them. 

Insight: Today’s kids don’t just watch - they play, build, and socialize in immersive digital worlds. 

Idea: Froot Loops World, a fully playable, kid-designed space powered by Toucan Sam. 

Impact: 2.8M+ plays, 14M+ minutes of engagement, 40+ consecutive weeks of sales growth, Named the #1 branded game on Roblox. 

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4 Gold Effies, 2023 

2 Gold, 1 Silver ARF Ogilvy, 2023 

1 Gold Jay Chiat, 2023