MSC Cruises 'Let's Holiday' Super Bowl LIX

 

​MSC Cruises was Europe’s #1 cruise line, but a total unknown in America. So we spoke the only language Americans never ignore: the Super Bowl. By showing up on the biggest stage in culture, we turned a foreign name into the next big thing in U.S. cruising.

​

Issue: MSC Cruises was Europe’s #1 cruise line but unknown in America.

Insight: Americans want the charm of Europe, without giving up home comforts.

Idea: Launch “Let’s Holiday” at the Super Bowl with Orlando Bloom and Drew Barrymore, blending European style with American ease.

Impact: Drove 92% of all ad-driven engagement and made MSC the most talked-about travel brand in the game.